Articles by Scott Ventrella

Branding acts like the few phrases listed in the dictionary to describe a word. These descriptions must be spot on in order to help the reader comprehend the definition. The same goes for branding. Branding must be consistent, accurate, and direct. Many don’t realize there are four main mistakes often made when it comes to [...]

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Starts ups are changing the world. These amazing companies of innovation not only drive the economy but also our society’s culture. More traditional companies need to keep up with changes and advancements start-up companies create. Here are some tips to keep up: Social Media. Social media is definitely the right forum to get the word [...]

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Your interview is your chance to sell yourself. Unknowingly, many people sabotage their job interview and chance for a final round. Often your credentials and capabilities aren’t transferring over while you connect in person. You can avoid this by following these guidelines: Prepare for the interview by conducting proper research on the company, industry, etc. [...]

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First, let’s get this out there; this is a great “problem” to have! If you are hearing back from a number of companies you’ve applied to and interviews with, it means you must excel at your job AND your role is in high demand. However, this comes with a price. You must handle this situation [...]

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Today, self-importance is placed on material goods and possessions. From our expensive fashion choices to what shiny wheels are parked in the driveway, the material items we have define us. We try to become the models in advertisements, young and thin, all which are attained by pushing aside our ethics. Today’s society leaves us with [...]

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We’ve all heard boss nightmare stories or at least laughed at the hilarity of the Horrible Bosses comedy safely in the confines of an air-conditioned movie theatre. These stories are all very funny until we’re faced with a horrible boss of our own. Too often, many of these are fact and not fiction film. Most [...]

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In an ideal world, our hobbies would be our profession and would ensure financial stability. What if I told you that this is possible in the world you live in today? With unemployment is still hovering around record high levels, this could be the perfect time to take your hobby into the next level. Why [...]

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Male or female, it’s not easy for anyone to grow scalable business. If it were, everybody would be doing it. But, historically, it has been much more difficult for women to get a foothold in the space. Women are often disadvantaged for a number of reasons. With the lack of female role models, careers interrupted [...]

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Whether you make your plans for the coming months in the back of your mind or on blank spaces in your daily agenda, there is one plan you might actually be forgetting to create: one for your health and prosperity. Many don’t realize that living a healthy and prosperous live requests careful thought, planning, and [...]

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If you are an assistant to an executive, a mid-level manager, or the CEO of a company, no matter your level, leadership skill are necessary to succeed. Often, we are asked to take on additional responsibilities and are challenged beyond our formal position or title. Some enthusiastically rise to the occasion while others shrink and [...]

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From the continuous news reports of staggering employment rates to repeated rejections after dozens of application submissions, new and recent college graduates often feel that searching for an entry level job or internships position is dismal. What many might not realize is that positivity is a critical tool for conquering today’s tough job market! [...]

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America is historically known as the land of opportunity; a place where any citizen can pull him or herself up by their bootstraps and attain the American Dream. With the recent recession and continued economic cut backs, a standard credit check holds more weight than ever for both companies and new applicants. Traditionally, credit checks [...]

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